Tru Red is a private label brand exclusively owned and sold by Staples, Inc., catering to office supply needs. As a trusted provider of essential office products, Tru Red aims to offer customers high-quality, reliable, and stylish solutions for their workspace.
The objective of this design brief is to initiate a brand refresh for Tru Red, enhancing its visual identity and packaging to better resonate with its target audience while maintaining its reputation for quality and reliability.
Small and medium-sized businesses
Home office workers
Students
Professionals seeking affordable office solutions without compromising quality
Packaging for Writing instruments (i.e., pens, markers)
Packaging for Paper products
