SNKRcon was established in 2018 as a premier convention dedicated to the sneaker culture. Originating in New York City, it quickly gained popularity and expanded to other major cities worldwide. Over the years, SNKRcon has become known for its vibrant atmosphere, innovative showcases, and engaging events, attracting sneaker enthusiasts, collectors, designers, and brands from around the globe.
Sneaker Showcases: Featuring rare, limited edition, and iconic sneakers from various brands and eras.
Panel Discussions: Industry experts, designers, and influencers discussing sneaker culture, design trends, and innovation.
Sneaker Customization Workshops: Hands-on sessions allowing attendees to customize their own sneakers under the guidance of experienced artists.
Brand Activations: Interactive experiences hosted by leading sneaker brands, showcasing new releases, collaborations, and technology innovations.
Sneaker Trading Pit: A designated area for attendees to buy, sell, and trade sneakers with other collectors and enthusiasts.
SNKRcon typically spans over a weekend, consisting of two full days of activities, panels, workshops, and exhibitions. The convention rotates its location annually, with previous venues including major cities like New York City, Los Angeles, London, Tokyo, and Shanghai.
Age Range: Featuring rare, limited edition, and iconic sneakers from various brands and eras.
Approximate Annual Income: Attendees come from various socioeconomic backgrounds, but many have disposable income to spend on sneaker collections, merchandise, and experiences. The average annual income of attendees ranges from $40,000 to $100,000 or more.
Hobbies: In addition to their passion for sneakers, attendees often have hobbies related to fashion, streetwear, art, music, sports, and pop culture. They enjoy collecting, styling, and showcasing their sneakers, as well as participating in sneaker-related events and activities.
Motivations for Attending: Attendees are motivated by a desire to connect with like-minded individuals, discover new sneaker releases and collaborations, gain insights from industry experts, and participate in hands-on experiences like customization workshops and brand activations. They also see SNKRcon as an opportunity to showcase their personal style, network with professionals, and stay updated on the latest trends in sneaker culture.
